April 29, 2010
Pleasure to interview Branding Expert (or “Naming Expert” – as she calls herself) Alexandra Watkins today who knew that she’ll do something “creative” at such young age that she never even went to college. Instead, she jumped right into pursuing her dreams and establishing herself in her dream business. As she stated quite simply and matter [...]
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August 27, 2009
Talking with a client the other day reminded me again how powerful it can be to simply define in clear terms what we want. It is interesting how easy it is for most of us to describe what we don’t want and in contrast how difficult it is to define what we want instead. How [...]
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